Fort Lauderdale Dock Rentals
Booking and lead-capture ecosystem for Florida's premier dock charter
Bel'Istria
From losing local search to the answer AI recommends for Istria transfers
- Client
- Bel'Istria
- Industry
- Travel & hospitality
- Engagement
- Migration & redesign
- Timeline
- 8-week build, ongoing since
- Platform
- Wix Studio
Introduction
Bel'Istria runs private chauffeur transfers and luxury travel experiences across Istria, Croatia. When they came to us the site was still on Wix Classic: non-responsive, slow, and losing search visibility to nearly every local transfer operator in the region. Over eight weeks in early 2025, from a January kickoff to a late-February launch, we migrated the site to Wix Studio and rebuilt it around individual service pages. Through 2026, we ran a full AEO campaign on top of that foundation.
257%
YoY impression growth
70+
Pages ranking
8 weeks
Kickoff to launch
Scope
- Wix Studio migration
- SEO & AEO campaign
- Service page architecture
- Booking systems
- Citations & GBP optimization
The challenge
The old Bel'Istria site had grown the way many long-running small business sites do: piece by piece, added to by whoever got to it that week. It ran on Wix Classic, didn't work properly on phones, and the design had no through-line. Meanwhile, the search results it depended on were going to local competitors, page after page.
The timing forced the decision. A new season was coming, and every booking it would bring was going to start with a search or, increasingly, a question typed into an AI assistant. The brief was direct: stop losing the searches Bel'Istria should own, and be ready before the season started.
Approach
A migration that raised the floor
The move from Wix Classic to Wix Studio carried 35+ pages of content and the blog across with full URL mapping, and not a single ranking was lost in the move. That fixed the structural problems in one step: responsive layouts, modern performance, and a CMS the site could grow on. It launched with room to build, and it has. The site now runs 70+ dynamic pages, all ranking.
One page per service, not one page for everything
The old site asked a handful of pages to rank for everything. We rebuilt the architecture around individual pages for each major service cluster: chauffeur services, airport transfers, hotel transfers, events and weddings, and exclusive experiences. Each page targets its own searches, answers its own questions, and books its own customers.
Built to be the answer, not just a result
This is where the project went beyond standard SEO. Through 2026, on top of the migrated foundation, we ran a full AEO campaign: an llms.txt file, FAQ content on every service cluster, E-E-A-T content establishing who Bel'Istria is, citation cleanup across the web, and Google Business Profile optimization. The goal was to make Bel'Istria the answer engines' recommendation, not just a link on page one.
Booking built in
Two booking flows, one for chauffeur services and one for private trips, so the traffic the new pages earn has somewhere to convert on the spot. One thing we deliberately didn't build on Wix: a custom travel itinerary generator the project surfaced along the way. We scoped it and concluded it belonged off-site rather than forced into the platform. Knowing where Wix Studio's limits are is part of building well on it.
Achievements
- 257%YoY search impression growth, led by terms the old site never ranked for
- 0Rankings lost in the migration
- 30 → 70AI visibility score, ChatGPT
- 35 → 75AI visibility score, Gemini
- 30 → 80AI visibility score, Perplexity
- +1000%AI crawler activity
- 70+Pages live and ranking
Within a season of the rebuild, Bel'Istria went from being outranked by local competitors to the highlighted recommendation when AI assistants are asked about luxury transfers in Istria. The work continues: ongoing SEO today, with multilingual and hospitality expansion planned next.
“Our collaboration on redesigning Bel'Istria was the beginning of a long-term partnership. Their composure and communication exceeded all standards.”
Ivan BelobrajdicDirector - Bel'IstriaWant to be the answer AI recommends in your market?
A free 20-minute call. We'll tell you honestly where your site stands in search and AI answers, and what it would take to fix it.
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