Fort Lauderdale Dock Rentals
Booking and lead-capture ecosystem for Florida's premier dock charter
Just Stay
One website, two funnels: guest bookings and landlord leads
- Client
- Just Stay
- Industry
- Travel & hospitality
- Engagement
- New build
- Timeline
- 4 weeks, January 2026
- Platform
- Wix Studio
Introduction
Just Stay is a UK short-let property business and Airbnb superhost. In January 2026, Zenith Digital designed and built its website in four weeks as a two-sided funnel: guests route into direct booking, with the property list synced automatically from Bookeddirectly through Zapier, and landlords route into a lead pipeline for letting their properties through Just Stay.
4 weeks
Kickoff to launch
2
Funnels: stays booked, properties signed
0
Manual property updates needed
Scope
- Wix Studio design & build
- Bookeddirectly + Zapier integration
- Location SEO pages
- Lead magnet funnels
- Landlord lead capture
The challenge
Just Stay runs a short-let property business with Airbnb superhost status, which is both the proof of how well they host and a description of the problem: every booking that comes through a platform pays commission and belongs, as a relationship, to the platform. Growing the business also means more than filling the properties they have. It means convincing landlords to hand theirs over.
So the brief wasn't a brochure site. It was a machine with two intakes: send guests into the direct booking service, and turn property owners into landlord enquiries, live within a month.
Approach
Built as a funnel, not a brochure
Every page has a job and both jobs are measurable: book a stay, or start a landlord conversation. Lead magnet forms capture the visitors who aren't ready for either yet, so the site earns something from every kind of arrival instead of only the ones ready to transact today.
Properties that update themselves
The property list syncs from Bookeddirectly through Zapier, so what's live on the site is what's actually bookable, without anyone re-uploading listings. For a portfolio that changes as landlords join, that's the difference between a site that stays accurate and one that quietly rots.
SEO by location, where guests actually search
Nobody searches for a short-let company by name until they already know it. They search by place. The build includes location-based SEO pages, each targeting the searches for its own area, the same one-page-per-cluster architecture we run on travel builds like Bel'Istria.
The landlord side
The quieter funnel matters more long-term: landlord acquisition is how the portfolio grows. The site collects landlord information through dedicated capture flows and hands it to the team ready to work. One honest caveat on this study: the site launched in January 2026, and we'd rather publish its booking and landlord numbers when they've matured than dress the page with early ones.
Achievements
- 4 weeksKickoff to launch, January 2026
- 2Funnels on one site: guest bookings and landlord leads
- 0Manual property updates: listings sync from Bookeddirectly
Zenith Digital built Just Stay's short-let website as a two-sided funnel in four weeks: guests into direct booking, landlords into a lead pipeline, and location pages targeting the searches each area serves. Performance numbers will follow as they mature.
“We've worked with Pavle and Zenith on multiple projects from Wix to Bubble to custom code. I guarantee that they can make anything happen.”
Jack ShorrockDirector - Just StayDepending on a platform for every booking?
A free 20-minute call. We'll tell you honestly what a direct booking funnel would take for your properties, and whether it's worth it yet.
Related case studies
Scottish Luxury Experience
The UK's best-looking travel website, live in 4 weeks
Bel'Istria
AI-first migration from Wix Classic. 70+ pages ranking, top spot in AI answers.
Highland Fling
Bungee and adrenaline experience bookings across Scotland
Villa Maria
Riverside apartments and rooms taking bookings without the OTAs
Knode AI
Full SaaS site and landing page from scratch in 3 weeks
MOD Digital
15+ landing pages driving €1M+ in client campaign revenue
Hunting Brook Gardens
Landing pages and course infrastructure for an award-winning gardener
Jim Steele
Marketing page and lead-capture ecosystem for a UK motivational speaker
Stilby
Multilingual sites to expand into Montenegro and Slovakia
Techtonnik
Web fulfillment partner since 2023 across 7+ industries
Capacity
Fractional web design team leading design & dev operations
Genroks AI
Custom-coded rebrand and AEO for an AI compliance startup
Wellington Web Co
Design, build, and hosting behind a Scottish agency's own brand
AdVantage Media
Conversion-driven small business sites shipped under their brand
Yacht Junky
Multi-seller listing platform for private sellers and dealers
St Matthew Place
Sales site for a luxury apartment development in Boka Kotorska
Superstan
Searchable listings and enquiry routing for an estate agency
NotYou Brand
Drop-driven store and lookbook for a creative apparel label
Lepa Couture
Made-to-order couture catalogue with per-piece sizing
Bradsells
Scottish coffee liqueur brand story and direct sales
Destilerija Maodus
Illustrated brand site and gift ordering for a rakija distillery
Destilerija Gorska
Product storytelling for a small-batch fruit brandy producer
ATW Trucking
Freight, logistics, and heavy equipment shipping for an Indiana carrier
LMF HR
HR and staffing site, plus the home care sites built alongside it
Pressure Test Scotland
Quote form and service pages for a Scotland-wide pipe testing firm
LORAK Films
Reel-led portfolio and case studies for a film production crew
Creatify Collective
Selected work site for a fashion, lifestyle, and automotive studio
Bianomics
Brand, events, and operations offer pulled into one narrative
Katie Hailey
Yoga, sound healing, and retreat bookings for a UK practitioner
Kevan Christie
Debut novel launch, archives, and press for an Edinburgh journalist
Iskra
Landing page and store funnel for a quit-smoking tracker app
MindEd
Education platform redesign for a kids learning app