Hunting Brook Gardens

From a bare-bones site to €140k in course sales

Client
Hunting Brook Gardens
Industry
Courses & education
Engagement
Partnership build with MOD Digital
Timeline
Ongoing, 2025 to 2026
Platform
Wix Courses + Typeform
View live site
Hunting Brook Gardens plantsperson course landing page in a browser window, with Jimi Blake's course offer front and centre

Introduction

Hunting Brook Gardens is where Irish gardener Jimi Blake grows, teaches, and runs his plantsperson courses. Since 2025, Zenith Digital has designed and built the landing pages his course launches and in-person events sell through, seven and counting, hosted on Wix Courses with custom Typeform signup flows, inside the growth system MOD Digital runs. Since the collaboration began, those launches have sold €140k of courses and events.

€140k
Course sales since the collaboration began
7+
Landing pages built so far
2 years
Of ongoing launch work

Scope

Hunting Brook Gardens website after the Zenith rebuildHunting Brook Gardens website before the rebuildBeforeAfter
Hunting Brook Gardens course landing page in a browser window, built to sell Jimi Blake's plantsperson course

The challenge

Jimi Blake had the following most course creators would kill for: the reputation of Hunting Brook Gardens, sold-out in-person teaching, and gardeners around the world who wanted more of it. The website wasn't built to carry any of that. It existed, but it was bare bones, and the course offer, the thing the audience actually wanted to buy, was nowhere near the centre of it.

MOD Digital came in to run the growth around the offer. The brief to Zenith was the build side of that: give every course launch and live event a page built to sell it, and infrastructure a gardener can run without a developer on call.

Approach

One launch, one page

Instead of one site asked to sell everything, every course launch and in-person event gets its own landing page, built to match the campaign that feeds it. Seven or eight have shipped so far and the count keeps rising, because the model is repeatable: MOD plans the launch, Zenith builds the page, and the audience lands on something written for exactly the offer they clicked on.

Courses that run themselves

The online courses are hosted on Wix Courses, so the sales page, checkout, and course delivery live in one system the team manages like any other content. No plugin stack to babysit and no developer needed to enrol a student, which matters when the business is a working garden, not a software company.

Typeform where forms need to think

In-person events need more from a signup than a name and an email. The itinerary signup flows are custom-built in Typeform, gathering what each event actually needs ahead of time and keeping the booking experience as considered as the teaching it leads to.

Built launch by launch

This was never a big-bang rebuild. The work has run continuously through 2025 and 2026, page by page, and it has deliberately gone where the revenue is: the launch pages, not a wall-to-wall redesign. Every hour spent has gone into pages that sell something specific. The €140k below belongs to the full system, MOD's campaigns and Zenith's pages together.

Achievements

  • €140kCourse and event sales since the collaboration began (full system, MOD + Zenith)
  • 7+Landing pages shipped, more with every launch

Since the collaboration began, the landing pages Zenith Digital builds inside MOD Digital's Hunting Brook campaigns have carried €140k of course and event sales for Jimi Blake.

Zenith redefined what hard work means to me. They treat every website project with pride, enthusiasm and extreme passion.
Flynn BlackieFlynn BlackieDirector - MOD Digital

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