Wix Studio vs Webflow: which should you build on?

Verified against both vendors' own pricing pages on 20 August 2026:

• Entry price: Wix Studio Basic is US$12 a month. Webflow Basic is US$15 a month billed yearly, US$25 billed monthly.

• The tier most sites land on: Wix Studio Standard at US$20 or Plus at US$32. Webflow Premium at US$25 yearly, which replaced the old CMS and Business plans in May.

• Who can edit after launch: The real difference. Wix Studio includes site collaborators in the plan. Webflow now runs editing through Designer roles attached to seats.

• Design ceiling: Comparable for almost every marketing site. Webflow pulls ahead on highly custom front-end work.

• Taking payments: Wix Studio needs Standard or above, since Basic cannot accept payments. Webflow needs an Ecommerce plan, from US$29.

• Getting your code out: Webflow exports HTML, CSS and JS on a paid Workspace plan. Wix Studio does not export code at all.

This article assumes you're choosing a platform rather than moving between them:

• Business owners choosing where to build: You want a defensible answer, not a feature table that ends in "it depends on your needs".

• Agencies and freelancers picking a stack: Your economics depend on what it costs to hand a site over and keep it maintainable.

• Teams already on Webflow reassessing after the 2026 changes: Both changes altered the running cost and the editing workflow, so reassessing is reasonable.

How the two platforms answer it:

• Wix Studio bundles editing into the site plan: Basic includes 3 site collaborators, Standard 5, Plus 10 and Elite 100. Adding the fourth person to a Standard site is a permissions setting, not a purchase.

• Webflow attaches editing to seats and roles: Since August 2026, content editing happens in the Designer under a role assigned to a seat on your Workspace plan. It is more capable than the old Editor and it is a different cost model.

• The gap widens with people, not with pages: One marketing manager who edits a blog post monthly is cheap on either platform. Five people across three departments, or one seat per client across a portfolio, is where the models diverge.

• Check the role, not just the seat: Webflow content editors cannot change page slugs, add custom code, create CMS collections or edit form settings. Confirm the person you're handing to can actually do the things they'll need to.

Choose Webflow when:

• You need your code out: Webflow exports HTML, CSS, JavaScript and your Assets panel images on a paid Workspace plan. Wix Studio has no equivalent. If portability is a requirement rather than a preference, that settles it.

• The front-end craft is the product: Highly custom interaction work, unusual layout systems, or a design team that lives in the Designer every day. Webflow rewards that investment in a way a more managed platform does not.

• Your team is already fluent in it: A team that knows Webflow well will ship better work in Webflow than in a platform they're learning, and that is worth more than any feature comparison.

Choose Wix Studio when:

• Several people need to edit the site: Collaborators come with the plan rather than as a separate allocation, so growing the number of people who can publish is a decision about trust rather than budget.

• The business needs more than a website: Store, bookings, members, email and automations are native. On Webflow, several of those mean a third-party service, another subscription and another thing to maintain.

• You're handing off to a non-technical owner: The gap between designing and editing is smaller, which matters most on the day the person who built it is no longer involved.

• You want the ceiling higher than you'd expect: Complex functionality does not automatically mean leaving the platform, which is worth testing before assuming a custom budget.

The three mistakes we see most:

• Comparing subscription against subscription: The plans differ by a few dollars a month. The build differs by thousands, and the cost of nobody being able to update the site is larger still.

• Choosing on a comparison article without checking the date: Six of the eight pages ranking for this question quote Webflow plans that were discontinued in May 2026. Check any figure against the vendor's own pricing page before you budget from it.

• Assuming you can change your mind cheaply: Neither platform imports a site built on the other, so switching later means a rebuild. Decide as though the choice is expensive to reverse, because it is.